The Hippie Shake was born in London from humble beginnings with just two things, a predilection for capturing the feeling of warm reminiscence and 70s nostalgia. Starting off as a vintage outlet by Naomi and Ben, their love for all things 70s and vintage evolved into a desire to finally create their own collections and produce living, breathing, wearable art.
It was then that the stars aligned in a serendipitous meeting in Woodstock, New York with designer Erin Cadigan that the path became clear. In a 70s inspired hotel owned by Erin, the pair were surrounded with spectacular designs. Almost everything in the hotel from wallpaper to bedding and curtains were the brainchild of Erin. The pair seamingly smitten, fell in love with her dauntless designs - and the rest is history. Capturing twin agents of creative expression, the music and fashion of Woodstock, the three came together to produce prints which were an ode to the Hippie movement and 60s and 70s counterculture. In this moment, in perfect symbiosis, The Hippie Shake came to life. To this day, The Hippie Shake believes that ultimately, music is the voice of fashion.
Having just moved to a brand new London HQ named Studio 34 they are excited to grow their team and elevate the brand to new heights. They are driven by their passion and the reward of seeing their customers so comfortable in their pieces. They believe that there is no better feeling than doing what you love while growing a devoted following and worldwide community. Broadening the parameters for people to play with their style and embrace their identity, The Hippie Shake are ever expanding above the fashion stratosphere, to the purple hazed cosmos and beyond.