For our followers who are new to your music, how would you describe your sound? I won’t lie my sound definitely evolves and grows each time I get a project going. I love to be inspired visually. Fashion, film, tv, art all play a roll. I like to write the best songs I can, usually about something I know or experience so I can write truthfully, then very much like fashion or interior design I decide what sounds and production would compliment the song the most. I think about how I want a song to feel as well as sound. At the moment I’m really loving warmth in electronic sounds.
What were your musical beginnings?Very experimental! I didn’t know straight away that it was music for me, I just loved music and also loved making things. I grew up listening to what my parents loved; The Carpenters, Joni Mitchell, Bruce Springsteen to name a few but I also just really loved pop music. But aside from that I was teaching myself to play the piano by ear just making up songs, I was writing poems and little stories, I was making things from textiles and painting and drawing. I still do all of those things too except I had opportunities with music that I followed. It’s always felt like a hobby that I enjoy not work, which I’m incredibly grateful for.
You’ve owned your own label, Never Fade Records for a whole decade now, congrats! What made you decide to start a label and how have you found it running one? I felt that it was important to own my work. I signed to a major label after releasing a few EPs independently and I just didn’t think it was right for my own recordings that I had paid for and released myself to be included in that deal. Obviously working with a major label at the time was one of the few opportunities to be a commercial artist and I’m so glad I worked with them but the way he music industry has changed and developed has allowed artists to have many roads to go down when choosing how they release their music. I also love that I’ve been given the freedom to be an artist and I want to be able to give that opportunity to other artists too.