The last print was a nod was a graphic floral print In a warm 70s tonal colour palette which can be adapted into embroidery & cut work and this print really does make a statement. We really played around with the scale on this print too with it being large scale on the Summertime Mini Dress and then small scale on the Harvest Moon Set which gives completely different looks. We love how golden this print came out like the afternoon sun.



Products & Silhouettes

After the hardness of AW24 On Tour ’74 which had a lot of tailoring and structure I knew it was time to take it to our softer side for summer and back to bohemian summer days floating through life. Some key pieces were inspired by our trip to Italy where we visited a vintage archive for references, a lot of research and preparation went into building this collection.

We like to create small families within the collection and print stories with pieces you can style it with and an array of textures and techniques. Embroidery & denim are two areas which we really focused in on for this collection taking things to new heights and levels. Creating pieces which make your heart skip a beat like when you find that one true love hanging in a vintage shop which you treasure forever.



Fabrics & Sustainability

We love summer collections because we work with natural fibres as much as we can. Soft dreamy cottons, viscose’s which glide on the skin and earthy textured blended fabrics which you would expect to find a 70s Indian blouse in that looks like the print is painted on. Every fabric & trim is considered and thought about meticulously to make sure the garment can stand the test of time & of course the comfort for you dreamers.

Some of our suppliers who create the masterpieces such as the embroidered gems are true artisans in their field and will go above and beyond to collaborate with us to make the garments as authentic as they can be. Such as hand finished decorative stitching and mixed media on garments such as applique, embroidery & beadwork.

We have an ongoing long standing relationship with our suppliers so have complete transparency and communication to make sure the process is as sustainable as it can be. As a company, we also give 1% of our revenue each year to 1%  For The Planet & it goes directly to our partnered charity Cool Earth. This is something we will continue to do yearly as we believe it’s a great cause and we want to continue to give something back to the planet.



Campaign Branding & Art Direction

To encapsulate the hazy, artistic world of Laurel Canyon, I set the scene of our shoot, thinking about the creatives who lived and worked in the area and how they might spend their days. Taking strong influence from Joni Mitchell specifically and inspiration from images of her at home in the canyon, I created mini day-in-the-life scenes throughout the amazing location house we shot at - making sure to incorporate lots of music and art references. Working with musician Maya Lane as our model and muse, made this easy to set up, as she is such a modern-day Joni, while the incredible film shots taken by Laura really add a layer of authenticity to the images. For the studio shots, I wanted to continue with the dreamy vibes of the campaign, by using the striking sunset background and adding the grass and wildflowers to represent the nature of the canyon. For the campaign branding, I was really inspired by 70s magazines and the big bold type that was often used in headlines, as well as using elements from Erin's prints as illustrative details.

We hope you enjoyed a little insight into behind Visions Of The Canyon. You can now shop & explore the collection below…