The Hippie Shake paint it black collection -model wears black velvet suit with gold embroidered embroidery sitting with a guitar on stage

Paint It Black: Look Book

The Stage Is Set For Paint It Black

This is your dark romantic chapter, steeped in velvet, gold thread and the heady spirit of late-60s rock aristocracy.

Inspired by the likes of Stevie Nicks, Pattie Boyd, Jane Birkin and Françoise Hardy, each piece carries that intoxicating mix of sensuality and power. Think candlelit clubs, the scent of incense, the hum of an amplifier warming up. Silhouettes move like smoke, with sweeping sleeves, opulent embroidery and fabrics that glimmer softly under the lights.

From black velvet flares and embroidered jackets to lurex gowns and dramatic capes, every detail has been designed to make an entrance. Rich tones of bronze, ochre and antique gold bring warmth to the darkness, while folk motifs and ornate trims nod to our love of craftsmanship.

A collection for those who live for the night, for the music, for the magic.

Turn up the volume and Paint It Black.

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Launches 27.11.2025

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The Hippie Shake paint it black collection -model wears black velvet suit with gold embroidered embroidery standing with a microphone on stage

Velveteen Dream

Sumptuous velvets and gilded embroidery inspired by Thea Porter’s bohemian opulence and Biba’s midnight glamour.

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Folk Tales

Drawing on Eastern European and Afghan folk artistry, reimagined through London’s 70s counterculture. A story of embroidery, heritage and rebellion.

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After Midnight

When the lights go down, the magic begins. Pieces made for late nights, bright lights and dancing till dawn.

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On the Journal

Into the Night: The Making of Paint It Black

Told by Naomi Hession

Some collections begin as a whisper. Others arrive like a song you cannot shake. Paint It Black was one of those moments...

Paint It Black: The Playlist

Tune to The Hippie Shake on Spotify for the songs that have inspired and continue to move us...

Paint It Black Campaign

Photography: Chris Jeney
Art Direction: Clementine O'hara
H&M: Carolyn Wren
Prints & Surface Design: Erin Cadigan
Styling: Naomi Hession