Over the years so many of you have asked for more black pieces, and every time we dipped our toes into that world the response was overwhelming. From the black cape in On Tour ’74 to the monochrome moments in Rising of the Moon, there was a feeling that something darker and more magnetic was waiting in the wings.

This capsule is filled with ornate detailing, romantic bohemia, abstract celestial shapes and prints, with embroidery that feels surprising and unexpected. These are pieces that can be worn every day, but also built into looks for stage, party season or those moments when you want to feel that little bit of magic.

A Decade of Colour, Music and Memories. A note from Naomi reflecting on a decade of creativity, community and storytelling.

Sometimes a collection arrives in your mind like a spark you can’t ignore. For me, Tales of Time was one of those moments.

56 years ago, a muddy field in upstate New York became the backdrop to something unforgettable. A celebration of music, freedom, and unapologetic self-expression.

Written by Naomi, co-founder of The Hippie Shake The Inspiration Some pieces you design. Others, you become. The Penny Lane coat is one of those for me. From the beginning,...

A new chapter for The Hippie Shake, from Naomi After taking time to pause, reflect, and realign, The Hippie Shake returns with a new energy and a reimagined vision —...