Denim & Jeans

From vintage and 70's style denim jeans with the perfect high-waist and just the right stretch, to denim vests and embroidered denim shorts. Mix & match our Little Jeanie wide leg flares & vest for a stage-ready look, or pair with a Penny Lane coat, boots and embroidered blouse to create your dream The Hippie Shake look.

The Hippie Shake Denim - Loved By You

Really beautiful and comfy jeans, the high waist is done really well, fits your curves perfectly!

— Jossee

Love, love, loooove these jeans! I was hesitant to order pants because they are not as forgiving in terms of getting the right size compared to a top but they fit perfectly! I am so happy I took the chance!

— Melissa

They fit perfectly and are so comfortable thank you!

— Lucie

Reasons To Love The Hippie Shake Denim

Model seated in The Hippie Shake’s brown embroidered cowboy boots paired with our flared denim jeans and waistcoat.

Vintage-inspired stretch denim that moves with you

Cut from soft stretch cotton that hugs the body and a supportive fit that moulds to your shape. Created with real bodies in mind and available in fitted and relaxed silhouettes.

Vintage inspired styles comfortable enough for everyday wear.

Authentic 70's & vintage-inspired denim.

Inspired by the denim icons of the late '60s and '70s with authentic vintage-inspired washes. Classic flares, jumpsuits and Americana inspired pieces, designed to become the foundation of your wardrobe.

Timeless denim you'll wear season after season.

Close-up of The Hippie Shake's women's high waisted denim shorts with embroidered floral back pockets.

Inspired by vintage craftsmanship.

Hand-drawn embroidery and blanket stitch edging inspired by vintage craftsmanship.

Storytelling through stitch with intricate floral embroidery - every stitch carefully considered.

Denim has always been at the heart of the way we dress. It's the piece everything else is built around.

Inspired by years of travelling across America, searching vintage stores and collecting beautifully made denim from the late '60s and '70s, we've created a capsule that celebrates everything we love about authentic vintage style.

From embroidered flares and classic jumpsuits to statement accessories and handcrafted detailing, every piece has been designed to become part of your everyday wardrobe. Soft stretch cotton, authentic washes and carefully considered fits ensure these are pieces you'll feel just as comfortable in as you do confident.

Whether you're pulling on embroidered flares with your favourite blouse, layering a denim vest over a dress or living in one of our jumpsuits, we wanted this collection to feel like the denim you've always been searching for.

Built to be worn. Built to be loved. Built to become part of your story.

@tawnydear

The Hippie Shake founder Naomi laying on a pile of Penny Lane Coats wearing 70s style denim flares

@newdarlings

Frequently Asked Questions

Here’s everything you might be wondering about our denim – from lengths and fit to care and returns.

What styles are available in The Hippie Shake denim collection?

The collection includes embroidered flares, classic jumpsuit shapes, denim skirt and vest sets, and statement accessories like baker hats.

Every piece is designed to become part of your everyday wardrobe — easy to mix, easy to wear, and built to work together across the whole capsule.

What inspired the denim collection?

The collection was inspired by years of road-tripping across America and hunting for authentic vintage denim in flea markets and roadside stores. It also draws on old photographs of women in the late '60s and '70s, where denim wasn't a statement piece — it was the everyday uniform everything else was built around.

How does the denim fit?

Our denim is designed to be supportive, flattering, and comfortable, with stretch exactly where you need it.

Fitted styles use soft stretch cotton that hugs the body and moulds to your shape, while relaxed styles, like our jumpsuits — offer an easier, more forgiving silhouette. It's fit designed with real, curvy-friendly bodies in mind, so you feel confident, not restricted.

Is the denim true to size, and what sizes are available?

Yes, our denim is designed to fit true to size, with an inclusive range from UK6 through to UK24, built to flatter a variety of body shapes. If you're between sizes or prefer a more relaxed fit, we'd recommend sizing up in fitted styles for extra ease.

Is the denim stretchy and comfortable enough for everyday wear?

Yes — the denim is made from soft, breathable stretch cotton that's flexible enough for all-day, everyday wear. It's designed to feel as comfortable as it looks, so you can actually live in it rather than save it for special occasions.

How is the embroidery detail on the denim pieces created?

Each embroidered piece features hand-drawn, floral embroidery finished with blanket stitch edging, inspired by vintage craftsmanship. It's heritage artistry reimagined for denim — every stitch considered, right down to the placement.

How is this collection inspired by '70s fashion?

The collection takes its cue from authentic '70s and late '60s denim style — think bell bottoms, flared silhouettes and Americana road-trip spirit. Washes are kept to timeless mid and darker indigo tones so every piece feels like a core wardrobe staple, not a trend.

What is your returns policy on denim?

Denim follows our standard returns policy — unworn items can be returned via our returns portal within 21 days.

See our shipping & returns page