Underground

Underground has arrived, inspired by London fashion of the late 60s and early 70s.

Old station details, curved windows, directional arrows and bold geometric shapes run through jumpsuits, denim, patchwork leather, boots and big coats.

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Model sits on the ground in bright red 60s style mini dress by The Hippie Shake with brown leather lace up boots

UNDERGROUND

Underground Collection featuring 70s patchwork coat by The Hippie Shake
A vintage fashion collage showing The Hippie Shake's new patchwork product development for the new collection Underground.
Underground Collection featuring 70s cropped flares by The Hippie Shake

Underground began with the London we picture from the late 60s and early 70s.

Tiled stations, old carriage windows, bold directional signs, flashes of red, cream and brown, people heading across town in big coats, boots and flares, stopping for records or coffee before carrying on somewhere else.

We loved the look of the Underground from that time. The curved windows, graphic arrows, strong shapes and colours all had so much character, and slowly those details started finding their way into the collection. The half-flower windows seen at old London stations became the appliqué around the Archway dress, while arrows and geometric panelling run through the denim, jumpsuits and outerwear.

From there we started thinking about 70s uniform dressing. Pieces you could wear across the whole day and keep mixing together. A fitted shirt with cropped flares and boots, a jumpsuit under a huge coat, denim with patchwork leather. The collection was designed to work as one wardrobe, with pieces that could be swapped around depending on the day ahead.

The palette came together in deep reds, tobacco browns, cream, mustard and blue, across cotton velvet, shaggy faux fur, printed lace, denim and patchwork leather. There are big collars, cropped flares, fitted jumpsuits, huge coats and plenty of those little details we always end up obsessing over.

We wanted these to be the clothes that end up tied to the stories you tell later. The coat you wore everywhere, the jumpsuit from that night, the boots that somehow walked half of London. Because the best pieces always end up attached to somewhere, someone or something you still remember years later.

On the Journal

The Making of Underground

A note from Naomi Hession

If I had to sum up Underground in one image, it would be London street style in 1969.