Dear Dreamers,
As the year comes to a close, we wanted to take a moment to say thank you.
This year has been a wild journey. Relaunching The Hippie Shake was exciting, but also scary. Stepping back into something we care so deeply about took courage, and we are so grateful we did. Being back creating pieces for you, and building little worlds for them to live in, has reminded us why we started in the first place.
2025 also marked ten years since we first started the brand. Reaching that milestone made us pause and reflect on everything that’s gone into getting here, the lessons learned, the people we’ve met and the community that’s grown around it over the years.
It’s been a monumental year for us both personally and professionally. We’re incredibly proud of what we’ve achieved with such a small team, while also welcoming our baby into the world. It’s been a year of learning, juggling, late nights, big feelings and a lot of gratitude.
We feel more passionate than ever about where the business is heading. As we move into 2026, we have so many exciting things in the pipeline, including our first ever collaboration collection with someone truly iconic, which still feels a little surreal to write.
There’s a new energy around The Hippie Shake that feels fresh and full of possibility. We’re excited to keep elevating the product, the craftsmanship and the brand, and to continue pushing ourselves creatively.
We’re also so thankful for the people who make this all possible. This year we were lucky enough to welcome Bridget, Violet and Mandy into the world of The Hippie Shake, each bringing so much care, creativity and dedication to what we do. Alongside our long-standing relationship with Erin, who designs all of our prints and surface design and understands the brand so instinctively, we’re incredibly grateful to the wider group of creatives, suppliers and collaborators who have supported us this year and helped make the relaunch such a positive experience.
Most of all, thank you to you. For following along, for supporting a small business and for wearing and loving the pieces we pour our hearts into. We truly couldn’t do this without you.
Here’s to an exciting year ahead.
With love,
Naomi & Ben x
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