Featuring our iconic Penny Lane coats and boots, plus floaty dresses and embroidered staples inspired by Stevie, Janis and you.
Our iconic Penny Lane Coat is made for dreamers and free spirits. Vintage-inspired, endlessly wearable, and designed to turn heads wherever you go.
For our Heroes campaign, we went back to a place that feels like home: Los Angeles.
There’s something about the light, the pace, the people — it always draws us back creatively. We shot at a 1970s ranch in Calabasas, a location with its own history (and plenty of stories), once known for its wild parties and perfectly preserved interiors. Every room felt like stepping back in time — from the warm wood panelling and woven rugs to retro brick and desert plants that made the outdoor shots feel just as magical.
It was the perfect setting for Heroes — a collection rooted in craft, texture and layers.
Magdalena brought it all to life. Her laid-back energy, bohemian style and love for accessorising made her feel like the ultimate Heroes muse. And even with one of LA’s rare overcast days, the mood felt just right — coats, boots, soft layers and a palette that played beautifully with the setting.
Photographer: Casie Wendel
Model: Magdalena Christiansen
Stylist: Naomi Hession