A collage of photos of a model wearing the iconic Penny Lane Coat in brown by The Hippie Shake

The Penny Lane Coat

What began as a love letter to vintage Afghan coats and 70s daydreams has become our most beloved piece. The Penny Lane Coat — first imagined in Stargazer and redefined in Heroes — is the embodiment of everything we love about dressing: nostalgia, self-expression, and a little bit of drama.

Crafted with elevated details and designed to last a lifetime, she’s more than a coat. She’s a moment.

A polaroid photo of Kate Hudson playing the character Penny Lane

Where It All Began

Inspired by Penny Lane in Almost Famous and the worn-in Afghan coats of the 70s, we created a style that feels iconic every time you wear it. Back then, women lived in these coats — wrapped in them at parties, festivals, and long walks home. We wanted to design one that could do the same, today.

A polaroid photo of a model wearing the Penny Lane Coat by The Hippie Shake

From Stargazer to Heroes

Our first coats launched in Stargazer and quickly became instant bestsellers. Now, with Heroes, we’ve reimagined them with elevated fabrics, deeper colours, fuller embroidery, and all the thoughtful details that make it feel like the best version yet.

3 models wearing Penny Lane coats and 70s inspired fashion by The Hippie Shake

Loved by You

From festivals to everyday styling, this coat has become a go-to for dreamers, vintage lovers and main characters everywhere.

Designed to be Living in

Our Penny Lane Coats have evolved to be as wearable as they are beautiful. From fabrics to finishings, we’ve reimagined the Penny Lane with comfort, warmth, and that signature magic in mind. 

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Naomi founder of The Hippie Shake styling a Penny Lane Coat

More Than Just a Coat

When I designed the Penny Lane, I wanted it to feel like the kind of coat you’d make memories in. The kind that lives with you. From chilly festival nights to everyday adventures, it’s always been about more than staying warm — it’s about feeling like you.

Naomi x